llms.txt is a proposed markdown file, introduced by Jeremy Howard of Answer.AI in September 2024, meant to give AI agents a clean, curated summary of a website instead of forcing them to parse full HTML pages. It is not a ratified standard, and no major AI provider has formally committed to using it.

Why would a ClickFunnels-hosted domain return information about ClickFunnels instead of my business at /llms.txt?

That path hasn't been claimed with business-specific content, so the platform serves its own default response. It reflects an unclaimed corner of the site rather than any deliberate action by the platform.

How can I check what my funnel returns at /llms.txt?

Visit yourdomain.com/llms.txt directly in a browser, or run a Funnel Pulse scan, which checks this along with other public-facing signals your funnel may be sending.

How do I fix an llms.txt file on a platform-hosted domain?

A Cloudflare Worker route can intercept requests to that path and return a business-owned file directly, before the request ever reaches the underlying platform's origin server.

Linchpin Funnels Blog/Does Your Funnel's /llms.txt File Say ClickFunnels, Not You?

Does Your Funnel's /llms.txt File Say ClickFunnels, Not You?

Every business on ClickFunnels has a file it's never checked.

/llms.txt. Supposed to tell AI systems what your business actually is.

I checked mine.

Came back describing ClickFunnels. Platform pricing, platform docs, platform features.. nothing about what I actually do.

That's the default. Nobody at ClickFunnels built a version of this for the businesses running on top of them.

So every funnel on that platform is telling AI systems it's a software company, unless somebody goes and fixes it themselves.

Ship a platform to thousands of businesses, and quietly ship them all the same wrong identity along with it.

That's a gap ClickFunnels should've closed a long time ago.

I wasn't waiting around for them to do it.

Here's how I fixed mine:

Set up a Cloudflare Worker on the domain
Route requests to /llms.txt through it before they ever hit ClickFunnels
Serve a file that actually describes my business
Done. My funnel finally says what it is

Takes maybe twenty minutes once you know it's broken.

The part that gets me.. you can't fix what you don't know is broken.

Check yours first.

Comment SCAN and I'll send you the Funnel Scanner.

🚀

- James